Buy Design

When shopping, we rarely buy the product itself, we
buy the feeling it offers. Even something as ordinary
as a trash bag becomes shaped by design language,
persuasion, and branding. Packaging subtly guides our
choices through color, tone, and emotional suggestion.
This project exposes that influence by designing trash
bag packaging that does more than contain, it seduces,
promises, and defines identity. Each design embodies
a different aspiration, exaggerating familiar marketing
tropes to reveal how packaging transforms everyday
objects into symbols of status, desire, and belonging.

Colors and language work together to construct a world around the object, making it feel inevitable and necessary. My work unravels this silent persuasion by creating packaging designs that do more than contain: they suggest, seduce, and promise. Each trash bag design speaks to a different aspiration, a different self, revealing how this packaging transforms ordinary objects into symbols of identity, status, or belonging. By exaggerating and recontextualizing both conventional and unconventional marketing tropes, my project invites a closer look at how design embeds symbols of desire into everyday objects.