Buy Design

We rarely buy just a product. Instead, we reach for a feeling, an idea of who we could be. Even something as mundane as a trash bag is shaped by the language of desire, persuasion, and branding. Packaging shapes our desires in ways we rarely stop to question, quietly guiding us toward certain choices before we realize it.

Colors and language work together to construct a world around the object, making it feel inevitable and necessary. My work unravels this silent persuasion by creating packaging designs that do more than contain: they suggest, seduce, and promise. Each trash bag design speaks to a different aspiration, a different self, revealing how this packaging transforms ordinary objects into symbols of identity, status, or belonging. By exaggerating and recontextualizing both conventional and unconventional marketing tropes, my project invites a closer look at how design embeds symbols of desire into everyday objects.