The Unbranded Brand

The unbranded brand project explores minimalism by focusing on the bare essentials—only stating what the generic product is and including a subtle critique of its impact. The design strips away all branding elements, leaving only the product name and a message that highlights its negative qualities. This approach challenges conventional marketing by shifting the focus from consumer appeal to a more reflective perspective on the product’s societal or environmental consequences. The result is a stark, thought-provoking commentary on consumerism and how branding often obscures the true nature of what we buy.